Key Responsibilities:

Brand Identity Development:

• Design and maintain brand guidelines, ensuring consistency in fonts, colors, and overall aesthetics across all channels.

• Develop visuals that align with the brand’s story, values, and audience preferences.

Digital Assets Creation:

• Create engaging social media graphics, ad banners, email templates, and website visuals.

• Collaborate with marketing teams to design campaigns that drive conversions.

Product Presentation:

• Work closely with product designers and photographers to create compelling lookbooks, catalog layouts, and e-commerce product pages.

• Design packaging, tags, and other product-related visuals.

Campaign Visuals:

• Develop creative concepts for seasonal campaigns, launches, and special promotions.

• Design assets for digital and print mediums like billboards, flyers, and in-store displays.

Trend Research & Innovation:

• Stay updated on design trends in fashion and consumer behavior.

• Innovate design elements to keep the brand fresh and relevant in a competitive market.